BrandPlay iDMN is an Interactive Digital Marketing Network utilizing floor & Wall space as interactive large format screens.
Consumers interact and play with the brand and build strong brand loyalty and even sales lift in-store.
Our systems are currently being installed in shopping malls, cinemas, sport arenas, airports, and even in-store in large hypermarkets. All the floor screens are centrally controlled via VPN connection to our servers in Dubai.
We are building the digital signage network across high footfall indoor locations in the Middle East.
The 3 partners in this large set up is MultiSell Technology (Reactor units and system integration of networked version, statistics module etc), Sanyo Gulf (High-End Projectors and digital signage Management & Control) as well as ITS in Kuwait. The company has just secured its first round of seeding capital and fixed locations are rolling out from October 2007. Fixed & Temporary campaign locations are offered now.
More info at http://www.brandplay.ae
or join our group at:
http://www.facebook.com/group.php?gid=12415780300
Contacts:
David Holm-Glad
david@brandplay.ae
http://www.brandplay.ae
Mohamed El Omari
moe@brandplay.ae
http://www.brandplay.ae
Yes, the main … Yes, the main difference from the old MultiFX Solo version is a set of new features on MultiFX Network, optimized for digital marketing networks for proximity marketing: Networkability, bundled digital signage software, remote management of specialFX, statistics module to measure level of usage,crossplatform running on windows, linux and even apple. This version represents a quantum leap forward compared to most similar systems in the market.
I’ve seen the other … I’ve seen the other MultiFX clips from MultiSell here at Youtube but the BrandPlay systems looks pretty much the same to me. Is the the only difference back-end between the 2 versions of MultiFX? Sorry for being a teckie bore but really interested!!! :-/
Kojak… Think of … Kojak… Think of it as the top of am iceberg. What u c is not always what you get… Yes, u r right. The back-end of the MultiFX Network has very sophisticated network features beating most similiar systems out there. Most of the interactive floors on the market is developed to stand alone. For BrandPlay we had a network approach as we will have to be able to control 100’s of MultiFX’s across several countries from one central server.
BrandPlay iDMN is an Interactive Digital Marketing Network utilizing floor & Wall space as interactive large format screens.
October 29th, 2007 at 3:58 am
exiting
exiting
October 29th, 2007 at 9:58 pm
Yes, the main …
Yes, the main difference from the old MultiFX Solo version is a set of new features on MultiFX Network, optimized for digital marketing networks for proximity marketing: Networkability, bundled digital signage software, remote management of specialFX, statistics module to measure level of usage,crossplatform running on windows, linux and even apple. This version represents a quantum leap forward compared to most similar systems in the market.
October 30th, 2007 at 2:04 pm
I’ve seen the other …
I’ve seen the other MultiFX clips from MultiSell here at Youtube but the BrandPlay systems looks pretty much the same to me. Is the the only difference back-end between the 2 versions of MultiFX? Sorry for being a teckie bore but really interested!!! :-/
November 2nd, 2007 at 1:21 am
Kojak… Think of …
Kojak… Think of it as the top of am iceberg. What u c is not always what you get… Yes, u r right. The back-end of the MultiFX Network has very sophisticated network features beating most similiar systems out there. Most of the interactive floors on the market is developed to stand alone. For BrandPlay we had a network approach as we will have to be able to control 100’s of MultiFX’s across several countries from one central server.